Press

  • July 17, 2018
    West-Bourne is an all-day counter-service cafe in Soho where you can order salads and grain bowls that come on nice plates. The names of the menu items sound a little like magic spells that turn people into California yoga influencers, but the food is actually pretty good. And since you’re by yourself, you don’t have to tell anyone you said the phrase “Over the Rainbowl” out loud.
  • July 06, 2018
    Social impact can trickle into a business from so many angles. From sourcing to employment policies to the opportunity to contribute profits to community initiatives— much of social impact exists in silos, a brand deciding to have one small piece that “gives back.” Greenwashing is ever present, and the impact is often questionable. Donating to environmental causes is admirable, but when you run a business that packages in bubble wrap or gives every customer a plastic straw, what’s the point? So when I came across Camilla Marcus and her new Soho-based restaurant, west~bourne, I was immediately impressed and intrigued. Sustainability and social impact is at the core of every aspect of her restaurant. In partnership with the Robin Hood Foundation, a portion of every sale goes to The Door to fund hospitality job training for youth. In turn, west~bourne hires employees from that very program. The cyclical nature of their donation but also a commitment to working with the population they are contributing to is unique and shows the intent to serve as a force for good on every level.
  • May 09, 2018
    Lift the lid on this all-day vegetarian café’s toasted Thomas’ English muffin breakfast sandwich and you’d think there must be a rogue carnivore loose in the kitchen. What looks like extra-dark and crispy pieces of bacon or maybe chicharróns turn out to be deep-fried pickled onions battered in chickpea flour. That’s just the type of move that can raise an otherwise ordinary McMuffin up a few notches on a list like this. Shallot-infused labne dressing is also a nice touch.
  • April 04, 2018
    On a recent Wednesday morning, I went to Westbourne, in SoHo, a new all-day café meant to evoke Los Angeles (the owner is a native), with an atmosphere so artfully laid-back that you can sit around the perimeter of the same enormous, live-edge wood counter where you order.
  • March 15, 2018
    west~borne, a Los Angeles-inspired all-day cafe in New York City's Soho neighborhood, opened January 2018 with a distinct mission to serve and connect with its neighbors. Affiliated with the Robin Hood Foundation, a poverty-fighting organization that provides support to 200 different nonprofits, west~borne found donating a portion of every purchase to Soho-based The Door, one of Robin Hood Foundation's community partners, a natural fit. “It was important to me that our impact be tangible and close," says Camilla Marcus, west~borne's founder. “Something everyone both within our team and our larger west~bourne community could easily and personally connect with."
  • February 09, 2018
    Camille Marcus’ newly-opened restaurant is one of New York’s hottest spots of the moment, bringing a Californian sensibility to the Big Apple.
  • January 31, 2018
    west~bourne, a new all-day café situated on Manhattan’s Sullivan Street, opened its doors to the public earlier this month. Restaurateur Camilla Marcus, formerly director of business development for Danny Meyer’s Union Square Hospitality Group and the cofounder of TechTable, dreamed it up as the kind of cozy neighborhood café you frequent daily for your morning coffee, as well as the place where you wind down with friends after work over a glass of wine.
  • January 18, 2018
    One of Soho’s newest, west~bourne, brings a bit of the West Coast to New York with its Cali-inspired, veg-based menu (go for the farm grains with almond butter) and zero-waste philosophy.
  • January 11, 2018
    There are a lot of things we like about LA. Being able to stand outside without your face hurting. The dearth of bomb cyclones. An excess of healthy-and-also-really-good lunch options. Other things, surely. But to that last point, here's west~bourne: a friendly neighborhood café that's downright excelling at being California-inspired (you'll see why below), right down to the refusal to use caps. It's opening Wednesday in Soho.
  • January 10, 2018
    Another all-day cafe joins New York City today, this time with a charitable bent. West-bourne, with a California-inspired menu and ethos, is now open at 137 Sullivan St., between Prince and West Houston streets, and donating a portion of its proceeds to the poverty-fighting Robin Hood Foundation.
  • WWD
    January 10, 2018
    The emergence of the California-inspired wellness craze among New Yorkers is now a prominent trend at some of the city’s most popular restaurants. West-bourne, which opens today from Camilla Marcus, expands on the concept to be both a healthy-minded café and takeaway shop, as well as a business that gives back to the community. Good for the body, good for the people.
  • January 08, 2018
    Over the last few years, New York’s trendier precincts have been hit with a plant-based wave of fake-meat barbecuers, coconut-yogurt purveyors, and hippie-bowl cafés. Now, restaurateur Camilla Marcus wants to take that approach — call it “wellness” if you must — to another level: At her new restaurant, West~bourne, which opens on Wednesday, she combines the hippie-bowl café’s health mantras with an actual cause.
  • August 25, 2017
    How is this L.A.-inspired, “accidentally vegetarian” all-day café different from all others? It comes from Danny Meyer’s former director of business development and pledges to donate a percentage of sales to the Door, a job-training organization. There will be California wines and sandwiches like the Mushreuben, which is, as it sounds, a Reuben made from maitakes, plus sauerkraut, Peppadew peppers, and Swiss cheese.
  • August 21, 2017
    This all-day restaurant coming to SoHo has strong Cali vibes with its menu of veggie-focused seasonal fare inspired by 1960s Los Angeles. It also has a charitable aim: Founder Camilla Marcus will partner with Robin Hood Foundation to donate a portion of all proceeds to The Door, a nonprofit which supports youth job training.
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